You get a ton done when you’re at your computer, speeding away on the day’s social media strategy. Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share. A lot of my fellow marketers often ask “which apps are best for social media marketers?”. I gave a huge number of them a test run and came up with 7 amazingly useful apps that can help you accomplish social media marketing tasks with a tap, swipe, or touch. From uploading blog posts to tracking campaigns, apps allow marketers to access information at their fingertips quickly and conveniently.
Whether you’re an Apple, Windows, or an Android fan, apps can assist you in every step of your marketing activity. With a few touches, you can have all the information you need — what’s trending, how people are responding to your messages, what are the latest best practices. Outside of the normal social media apps, certain apps are truly the marketer’s best friend!
Buffer – You can schedule updates to multiple accounts on Twitter, Facebook, LinkedIn, and Google+, as well as follow-up with statistics on how each post performed. The newest version of the iOS app allows for sharing and scheduling from inside other popular apps like Safari. Find an awesome link in your browser? Share it to Buffer without ever leaving the app.
MailChimp – If you use MailChimp for your email management, their mobile app is a super helpful way to manage your list and your campaigns on the go. Send campaigns (and edit via a companion iPad app), view stats, and manage your list, all from your phone or tablet.
WordPress – The WordPress app that lets you write posts, upload photos, edit pages, and manage comments on your blog from your mobile phone or tablet. With support for both self-hosted WordPress (3.6 or higher) and WordPress.com, users of all experience levels can get going in seconds.
Adobe Spark Post – Spark Post is the fun, fast and easy app that allows you to create stunning graphics for all occasions. … It’s a new way to design with Adobe magic from the makers of Photoshop and Illustrator. Your Posts are synced between your desktop and mobile devices so you can create and share wherever inspiration strikes.
Facebook Ads Manager – The Facebook Ads Manager app allows businesses to stay connected with their ad performance no matter where they are. Easily create and track Facebook ads from your mobile device with powerful and efficient mobile tools.
Google My Business -The Google My Business app will let you do nearly everything you could do from a desktop. It’s an excellent way to check your profile, stats and any new reviews while you’ve got a minute or two of downtime – like while you’re waiting in line at the post office.
Freelancer.com – Freelancer.com is a global crowdsourcing marketplace website, which allows potential employers to post jobs that freelancers can then bid to complete. Just give them the details of your project and freelancers will get it done faster, better, and cheaper than you could possibly imagine. Your jobs can be as big or small as you like, and be fixed price or hourly.
As you can see, there are a huge number of helpful apps for marketers to try. Hopefully you identified a few that can help make your marketing efforts all the more efficient. Which mobile marketing apps do you use? I’d love to hear your favorites in the comments. As always we look forward to hearing your feedback. If you enjoyed this post, I’d be very grateful if you’d help it spread by emailing it to a friend, or sharing it on Twitter or Facebook. Thank you!