Twiter for Business

Things NOT to do on Twitter

Last week we covered things that you shouldn’t do on Facebook. A lot of it should be “common knowledge”, but we find ourselves doing them inadvertently. Today we’ll cover the 5 things NOT to do on Twitter. Sometimes it can be very complicated at times to convey something within 140 characters. When businesses use Twitter poorly and broadcast stupid messages in 140 characters at a time, they damage their reputations, their brands, and their bottom line. These are just a few of the general habits to avoid while marketing on Twitter. Keep in mind that social media is all about relationship building and it’s up to you to make sure that each relationship you develop on twitter, or any other social networks, is a positive one and although this may take more time to develop, you will see so much more reward from it.

1.) Talking too much about yourself.
Excessive tweeting and self-promotion are among the many faux pas that will get you unfollowed or reported for spam. Twitter is to build relationships with your fans and to promote communities of all sizes. Instead of simply focusing on talking about your business, concentrate on engaging with your fans and working together to build around their needs and interests. It is important to share news about your business and products but try not to spam your fans; think of creative ways to share updates while engaging your fans. Your customers are already following you which means they already have an interest in your business, reward them with great content and deals instead of pushing them away.

2.) Don’t Go Follow Crazy.
Do not click the “Follow” button until you get stopped by daily limits. Not saying following people is a bad thing, but in order to get the most out of your audience you should take a more strategic approach to building your twitter network. Use a Twitter user search tool, to find the top influencers in your niche. First follow the top 10-20 “movers and shakers” in your niche. This will help start establishing your name and create the possibility of retweets by some of the industry’s top players. Next, create different customer profiles based on buying habits and personalities and search for each of these profiles. Once you find some of the influential people in each of your target customer profiles, follow them and make sure to go out of your way to interact with these people.

3.) Automatically following everyone who follows you.
Your followers are important, but maintaining professionalism is also imperative for your business. It is important to return a follow, but you need to be careful about who you are following because that does reflect back on your business. Beware of users with illegitimate or inappropriate user names, avatars or accounts, especially the accounts that are obviously spam. Who you choose to follow is a reflection of your business.

4.) Connecting all social networks together.
Twitter is not Facebook or Instagram or any other social network. Twitter is Twitter. Do not hook your tweets up to publish to Facebook or hook your Facebook posts to publish to Twitter. If you’re on several social networks, change up your message and technique for each one, especially since they offer different formatting options. The last thing your business wants to do is tweet messages that are cut off due to the character restriction.

5.) Don’t forget your is not you’re.
Grammar and spelling mistakes significantly reduce the impact of your content. Take a minute to proof read your Tweet. It’s not just your content’s readability and attractiveness at stake, but repeated errors can get you ignored or reported for spam; not to mention being ridiculed by Twitter’s grammar police.

With over 316 million monthly active users and a young people, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can find a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. It’s about connecting with your target audience and interacting with them. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business or brand online.

Founder & CEO of WJ Enterprises

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