Facebook for Business

Things Not To Do On Facebook

As business owners, non-profits, and entertainers; we all have bad habits that we tend to repeat over and over on social media platforms. From over sharing to venting about customers or posting things we should post on our personal pages. In this series we will be covering all the major social media platforms and things you should stop doing that is hurting your brand online. Many people have a love/hate relationship with Facebook. While the potential to reach and engage prospects, leads and customers are huge. There are so many things that we do that keep us from ever reaching that goal.

1.) Forgetting to Complete Your Page Info Profile.
Your Facebook Fan Page gives you a place on the Web to advertise your brand or help your audience learn more about you. It is the place you would provide the most pertinent information about your business or brand. It should be the source for everything your prospects, leads, audience or customers find what they need to know about what you do and how they can contact you to get it done. When completing your profile, make sure to include all the information your visitors need such as your hours, phone number, website address, and all other appropriate company information.

Uncompleted Facebook Bio

 2.) Failing to Brand Your Business Page.
From colors to typography, logo, tone of voice and even personality, your brand is what distinguishes your business from its numerous competitors. The first thing people see when they come to your Facebook business page is your header image and avatar photo. If these two key points, in combination, don’t tell visitors what your page is all about, they’re not doing their job.

3.) Preventing Your Fans from Posting on Your Page.
One of the great things about Facebook Fan Page is the fact that your fans can post to your timeline as well. Allowing them to do so can really kick engagement up a gear or two. When your fans do post to your timeline, don’t ignore them. Facebook is all about engagement, so it’s a bad idea to ignore fan comments on your timelines or messages they may choose to send you privately. You need to foster your relationships with fans and responding to them is an important key to doing so.

4.) Publishing Long, Boring Updates.

When posting updates to your Facebook Fan Page’s timeline, they need to be attention grabbing, short and engaging. Your timeline is not for your entire press releases or full blog posts. One key to grabbing your audience’s attention is a strong headline. As people scroll through their Facebook timelines, your updates’ headlines need to grab their attention or they’ll just pass right by. Once you have their attention, your updates need to engage them. The key to this is knowing your target market and making sure your updates are relevant, useful and in some cases entertaining.

5.) Posting incorrectly (too much, too little, and at the wrong time)

Posting too much – Think about the most annoying friend you have on Facebook. They post everything about anything and it’s not long before you groan when you see them pop-up in your Facebook timeline. Don’t let your business be like that friend. Post regularly, but not so often that your page’s fans get tired of seeing your posts in their timelines.

Posting too littleThe flip side of the above, of course, is not posting often enough. You want to stay on your fans’ radar, so you need to be active regularly. Just how many posts in one time-period are enough or not enough can vary from business to business. This is where your page’s Insights come in handy. The very useful Insights feature will show you how many people engage with your posts by clicking or commenting. If the numbers are too low, try increasing your post frequency to see if you get more engagement. If the numbers are okay, try increasing your post frequency to see if you get more engagement. If the numbers drop, decrease your post frequency again.

Posting at the wrong time – Here again, your page’s Insights come in handy. In addition to showing you how many people engage with your posts by clicking or commenting, they also show you when people do so. Posting when you get the most engagement will help keep engagement high. Test different times as well. Doing so may help you discover additional time periods when engagement is high.

Founder & CEO of WJ Enterprises

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