10 Tips to Get the Most Bang from Your Marketing Bucks
Getting the most out of your marketing budget is important to all businesses. It is of the utmost importance for startups, nonprofits, and small businesses to maximize their marketing budget. It is a crucial part of developing your brand. Here are 10 tips to help you make the most of your budget.
#1 – IDENTIFY Identifying your target audience is the first step in implementing a marketing strategy. You will save money by finding a direct marketing approach. It will ensure that you are using your budget more effectively instead of targeting the masses. After you determine your target, you can identify the best platforms to reach this audience.
#2 – CLARIFY Always use a clear message. This is an essential part of branding. Make sure to develop the best and most effective brand message. Branding is what makes your company recognizable.
#3 – DEVELOP Create a plan. Develop a strategy. Always outline your goals. Knowing what results you want to achieve can help you save money. When you have goals, you can analyze your data and see what is working to achieve those goals. You can make any necessary adjustments to other things that are not working as well or at all.
#4 – TARGET Targeting is one of the main elements to maximizing your budget. Use better targeting technologies, such as, geo tagging. There are many tools to help you find, understand, and reach your target audience. Websites, like Quantcast, are very helpful. Quantcast Measure provides free audience insights for web and mobile destinations. You can find detailed demographic, geographic, and lifestyle information. It can help you better understand your audience.
#5 – SOCIALIZE Social media is one part of marketing that you can do yourself. However, it can be overwhelming with all the platforms and all the time it can take. It is especially difficult when you have other work to finish. Do some research to see which platforms will be best to use for your business. Try to have an allotted amount of social media time every day.
#6 – UTILIZE Make use of freebies! Find techniques that work for you that don’t cost anything or that have a nominal fee. Look into using free online directories. Get exposure through earned media.
#7 – EXPLORE Explore inexpensive options. One alternative is publicity. For instance, the use of press releases can be beneficial. Make sure that your press release includes something new or newsworthy, like a company launch, the launch of a new product, or an upcoming event. Once you write and distribute your press release, make sure to post it on your site. A new product press release can be one of the most cost effective ways to generate leads.
#8 – RECYCLE Recycling can valuable when it comes to maximizing your marketing budget. Reuse and repurpose! You can recycle your marketing material. Reuse images, layouts, content, illustrations, etc.
#9 – ASSESS There are many ways to track and analyze your data. I would use a free tool like Google Analytics. Check your data for measurable results. Use this to find out what is working and what isn’t. If you are doing something that doesn’t work, you can stop or adjust it. Assessing your marketing efforts is a vital part of maximizing your budget.
#10 – BACKUP Get help from a marketing firm, if needed. There are many reasons to Consider Outsourcing. To maximize your budget, use a firm that offers marketing, promotions, and public relations services.